Facebook has one of the largest sets of consumer data available, and your audience's demographics, interests, and habits are just waiting to be examined. If you have a Facebook page that constantly has followers interacting with you, just click on the “Insights” tab. In the left menu, navigate to "Contacts". This information will show you key demographics including age brackets, geographic data, and the number of people affected in those areas. image09 By going to "Posts", you'll see the peak periods of engagement when your audience is most active.
This information can be used to drive the promotion and distribution of any content campaigns you create image08 5. Customer Service image masking service Historical Records Customer service platforms that store customer cases (Zendesk or Desk.com for example) are perfect sources of customer data. Spending time reviewing past cases can reveal common return issues, what makes your customers unhappy, common most effective resolutions, tolerance limits on response times, and more. Advertising Continue reading below You can also configure this system to become a future data warehouse.
Ask your customer service team to insert key questions into cases that can be saved for later review. This can include questions related to product reviews, why they originally made a purchase and whether they engage you on social media (why or why not), etc. 6. Reference sources How often do you review the referral sources of prospects entering your funnel? Your sales team should log this information with every new interaction, and your analytics can cover referral sources across the web for inbound digital leads. Check these referral sources, especially those that consistently generate new leads.