unproductive meetings. Companies are losing $37 billion a year from unproductive meetings via @researchdigest. Click to tweet "sure, but that's a big deal," you say. “we are in the content marketing niche.” true. But that doesn't mean we're in the clear. Something as mundane as a weekly strategy session has the potential to do real damage. To see how this applies to the field of content marketing, let's take a quick look at a hypothetical example.
Related content at hand: 7 things you need to have a productive (and happy) content marketing team when bad things happen at good content marketing meetings adam is a great senior content specialist. He is smart, talented and full of great ideas. It's 2:30 p.m. Thursday. Adam has been working all week on a new campaign. He's spent several whatsapp number list hours researching, brainstorming, and scoping out a potential project — and now it's time to share his ideas via video conference with his three-person content marketing team. Thirty minutes after the start of the meeting, everyone is on board and responsibilities are shared.
Monday morning is when the new initiative is in full swing and everyone is spending their most productive hours preparing for the launch. If the average team member earns $100 an hour in wages and benefits, thursday's 30-minute meeting costs the company $150. Now compare adam's story to molly, who identified the need for initiative to re-engage lost prospects. She also works in a three-person team whose members earn the same salaries and benefits as adam's group. Molly hasn't done any